Is This Bizarre Product Environmental Overreach? You Be The Judge

While there is plenty of evidence that America has sufficient unused land to store our refuse for many generations to come, plenty of environmental activists decry the ubiquitous plastic bottles that populate landfills from coast to coast. A group of London scientists is hoping to combat that perceived menace with a unique – and unquestionably strange – invention: the edible water bottle.

According to recent reports, a prototype of the container was developed at Imperial College, though the response from the public was less than enthusiastic.

Rodrigo Garcia Gonzalez led the team in producing the Ooho bottle, which even he concedes is in need of further refinement.

“The jelly texture around [the bottle] is something we are not used to yet,” he explained. “Not all of the reactions were positive.”

He said some respondents compared the feel of the containers to “breast implants or jellyfish.”

Furthermore, the capacity of the containers at this point is incredibly limited.

Gonzalez cited the culinary method of producing juice filled pearls as his inspiration.

“The main point in manipulating the water as solid ice during encapsulation is to make it possible to get bigger spheres and allow the calcium and algae to stay exclusively in the membrane,” he said.

One wonders how enthralled in the environmental movement one must be in order to eat a bottle made of a jelly-like algae substance each time he or she gets thirsty. Furthermore, it seems an even more ecological move would be to simply drink tap water from a reusable glass to cut down on the pollution caused during the production process.

Nevertheless, Gonzalez and his team apparently believe they are on the cusp of the next big development in the bottling industry. He said the next step will be testing a second container applied to the jiggling mass currently being used.

“The idea is that we can pack several different individual edible Oohos into a bigger Ooho container [to make] a thicker and more resistant membrane,” he said.

Photo Credit: YouTube/Creapills

This post originally appeared on Western Journalism – Informing And Equipping Americans Who Love Freedom

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